All businesses today need a website, whether you want to gain more customers via search engines and advertising like AdWords or you just want to add substance to your business for your existing clients, websites are a very important element in your business' success.
However many small businesses never seem to allow budget or enough budget to build their websites, often deciding to build it themselves, to get someone in the office to build it or to get a friend who's 'good with computers' to build one for them. - This is generally false economy and can often do more harm than good.
Professionally built websites can now be bought for as little as a couple of hundred pounds and involve a lot of additional 'behind the scenes' work done by the SEO company Massachusetts , however, if you do decide to follow the DIY route, here are 5 things that can help you to gain success:
1. Make it look right - Many people think that design is just a case of choosing some nice colours and adding loads of different typestyles. In fact, they couldn't be further from the truth - professional design and SEO company Massachusetts in particular is a very in-depth subject - from colour palettes through to usability, companies spend millions of pounds every year on web design and corporate identity - Learn from the big boys, take a look at the leaders in your field, what are they doing?
Don't copy their sites, but just take a look and see what is commonly done - a lot can be learnt from studying your opposition - and always remember, when it comes to design - KISS (Keep It Simple Stupid!!) - Less really is more, don't go building your site with 20 different typestyles - stick to one or two, it really will look better and plain fonts such as Arial look more modern than fonts with serifs such as Times - Take a look at Apple's website, it really couldn't be any simpler in design - but it looks and works great.
2. Let Google read your text - Whether your building your site with a program such as FrontPage, Mr Site, Dreamweaver or having a go at programming raw HTML with a text editor, don't be tempted to take the easy route, especially when it comes to putting your text in - years ago it was quite common for sites (even professionally built ones) to be completely built in programs such as Flash or to be built using pages of graphics, sliced up and positioned on screen in tables.
The reason people did this? - One reason was for ease, design the pages in a graphics program such as Photoshop then just cut and paste the images into a webpage. Another reason was for consistency - put your text content in your webpage as graphics and hey presto, everyone will see the same layout, same font style etc..
Why should you not do this? - Well for a start, slower loading pages (because of all the graphics) but more importantly, Search Engines such as Google need text on web pages to index from - put it all in as graphics and your site is pretty much invisible to Google.
3. Content is King - Google, Google, Google - I hear it all day long, but people are right, Google can make or break businesses - Get a site working well with Google and this time next year you could be a Millionaire...
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